Build A Strategic Framework: Mission Statement, Vision, And Values

Certainly! Creating a strategic framework involves defining the mission statement, vision, and values of an organization. These components help guide decision-making, set goals, and communicate the organization’s purpose and principles. Here’s a template to help you build a strategic framework:


Mission Statement:

The mission statement is a concise description of the organization’s purpose, outlining what it aims to achieve and for whom. It answers the question, “Why do we exist?” A well-crafted mission statement should be inspiring and provide a sense of direction.

Example Mission Statement: “To [organization], our mission is to [primary purpose], by [how you achieve it], to [target audience]. We are committed to [core values] in all that we do.”


The vision statement looks forward and describes the desired future state of the organization. It communicates the long-term aspirations and goals. A good vision statement should be ambitious and inspire employees and stakeholders.

Example Vision Statement: “Empower a [specific and inspiring outcome or achievement] through [innovative approaches, values, or key strategies], fostering [positive impact or change] in [industry or community].”

Core Values:

Core values are the fundamental beliefs that guide the behavior and decision-making of individuals within the organization. These values shape the culture and character of the organization. Choose values that reflect the principles important to your organization.

Example Core Values:

  1. Integrity: We uphold the highest standards of honesty and ethics in all our actions.
  2. Innovation: We embrace creativity and seek new and better ways to achieve our mission.
  3. Collaboration: We foster a culture of teamwork, working together to achieve common goals.
  4. Customer Focus: We prioritize understanding and meeting the needs of our customers.
  5. Sustainability: We are committed to environmental and social responsibility in all aspects of our operations.

How to Use the Strategic Framework:

  1. Guide Decision-Making: Ensure that all decisions align with the mission, vision, and values.

  2. Communicate Internally and Externally: Share the framework with employees, stakeholders, and the public to create a shared understanding of the organization’s purpose and principles.

  3. Set Goals and Priorities: Use the framework to establish strategic goals and priorities that align with the mission and vision.

  4. Evaluate Performance: Regularly assess whether organizational actions and outcomes align with the established framework.

Remember, the strategic framework is a living document that may evolve over time as the organization grows and adapts to changing circumstances. Regularly review and update it to ensure continued relevance.

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